Decoding the Future of EU’s Packaging with PPWR

Staying Ahead of the Curve to Maintain Competitiveness

Sometime between the end of 2025 or the beginning of 2026, the Packaging and Packing Waste Regulation or PPWR will be fully implemented as a standardized legal framework using through Europe.
 

How the PPWR would revolutionize the existing packaging framework in Europe?

With the shift from an EU directive to a full-blown EU regulation, the new Packaging and Packaging Waste Regulation (PPWR) will kick in automatically across all EU nations—no need for individual countries to draft their own laws. This means a consistent set of rules for everyone, making it easier to navigate the market.
For business, the new regulation (PPWR) introduces signifi cant changes; raising recycling targets to promote a closed-loop system. In this system, materials are continuously reused rather than discarded, reducing reliance on new natural resources and supporting environmental sustainability. The future of packaging just got a lot greener—and businesses need to be ready to embrace the change!
 

How a company prepare to meet key requirements?

As strict targets for the reduction of packaging waste will be introduced rising to at least 15% by 2040, the new regulations will be strictly applied to packaging design, material selection and recyclability to all stakeholders which are material suppliers, manufacturers, distributors, producers, importers and fulfillment service providers. Here are some tips how you may stay ahead of the new regulation and remain competitive in the market.

Recycle Ability:

Under the PPWR, packaging must be designed with recyclability in mind. By 2030, all packaging will need to meet recyclability standards: Grade A (≥95% recyclable), Grade B (≥80%), or Grade C (≥70%), with anything below 70% deemed non-recyclable. And by 2038, only packaging with Grade A or B will be allowed on the market. To stay ahead, it's crucial for companies to carefully consider packaging design and material choices. Opting for mono-materials, reducing plastic use, and selecting adhesives that can easily detach from substrates are just a few ways to help meet these targets and boost sustainability.

Reduce Unnecessary Packaging:

The PPWR aims to reduce unnecessary packaging by encouraging businesses to use right-sized, efficient designs that minimize waste. By cutting excess packaging, companies can reduce costs and meet the demand for sustainable solutions, staying competitive in a greener market. At Tex Year, we offer hot melt adhesives designed for right-sized boxes, ideal for e-commerce and all types of sales. We also provide anti-slip glue for palletization saving the use of plastic wrap for more than 90%, ensuring that your primary, secondary, and tertiary packaging is fully secure and optimized for every step of the supply chain.

Selecting bio-based materials:

Bio-based materials are essential for meeting the sustainability goals of the PPWR. With packaging waste accounting for 40% of plastic use in the EU, transitioning to bio-based alternatives can reduce reliance on fossil fuels and lower carbon emissions by up to 80%. Many bio-based materials are recyclable or compostable, helping companies meet the PPWR's recyclability targets (A: ≥95%, B: ≥80%). By adopting these materials, businesses can comply with regulations while contributing to a circular economy and minimizing their environmental impact. Tex Year provides bio-based adhesive solutions certified by several international institutions, including German DIN CERTCO for bio-based materials. Our BIONIS series, maintains the same performance as traditional hot melt adhesives while reducing carbon emissions by over 20% upon initial implementation.

Discover how Tex Year can help you maximize your booth and prepare for the PPWR at Packaging Hot Melt Adhesives - TEX YEAR

For any inquiries regarding adhesives for applications above, please feel free to CONTACT US if you need further assistance. Our professional team of technical solution will be your strongest back up.